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Bootie Babe® is a bodacious beauty brand from San Francisco. The firm behind the brand is Bootie Empire LLC.

Our 2018 Nail Lacquer Collection includes 24 sexy shades and a brand new, high quality bootie shaped bottle!

In July of 2013 the company announced their first nail polish collection with forty eight shades and featuring an "industry- first" in unique packaging: crazy, cute and collectible bootie shaped bottles.

With names such as “Butt Out", "Red Riding Rump" and "Uncanny Fanny", the product line has generated great excitement all over the world.

The 2018 Bootie Babe Nail Lacquer Collection features sixteen new colors and eight best sellers and is now available for sale online and at wholesale prices for distributors and retailers in the U.S. and internationally.


Bootie Empire LLC CEO Mark O’Hara is the creator of the Bootie Babe beauty and fashion brand. He is also an entertainer, musician, composer and animator.

After graduating in 1990 from California State University, Chico with degrees in Broadcast Journalism and Music, he was hired by Macromedia, a leading multimedia software firm in San Francisco and managed their Authorized Developer program.

While working there he became very interested in Macintosh computers and graphics and animation software.

In 1993 O’Hara opened up his own digital design house and over the next few years created a variety of interactive projects for clients such as Sony, CNET and Macromedia.

In 1995 he formed a 15-piece funk dance band called SuperBooty, a popular group that performed over 350 concerts all over California, including gigs with artists such as Kool and the Gang, The Isley Brothers and P-Funk.

O’Hara was responsible for every aspect of the project – management, bookings, music and art direction, web development, promotion and publicity.

It was during this time that he developed the concept for bootie-themed cosmetics and fashion products, starting with a line of tee-shirts and stickers to promote the band at concerts.

He also began working on early 3D prototypes for bootie-shaped product lines that would later become Bootie Babe. In the Summer of 2010, O’Hara decided to move forward with his concept, starting with a line of nail lacquer.

He noticed that many of the brands were using the same standardized bottle shapes and realized that there was a market for some thing more “custom” and “collectible”. He also thought it would be unique to connect the brand name to the actual shape of the containers for a more integrated presentation.

Over the last eight years O’Hara has been developing the Bootie Babe brand and is currently developing several very exciting new products.

Bootie Jeans, our second offering launched on February 24, 2019 - woooo!

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